We are building a lane-based combat game with lots of elements of stealth (eg cloaking, hiding units, etc) We want it to appeal to a midcore audience of male 20-45, while still having a broad appeal (eg. SuperCell games). Here are some theming ideas we are toying with. Please let me know if you think we are hitting/missing the mark.
Thanks!

Our target Audience:

• 75% male, 25% female
• Age Range
• • < 25, 25%
  • 25~34, 30%
  • 35~44, 30%
  • >45, 15%
• Usage:
• • 2~3 play sessions a day. 5~10 matches per play session.
  • When commuting, washroom breaks, living room, in bed
• Geo & Culture:
• • Focus on the US & English speaking market
  • Try to make sure we don’t do things that would clearly be bad ideas in Japan/China/Korea.
• Affinities:
• • Strategy games
  • Family Friendly games (not so much scantily clad women)

Mad-max with Animals

Post-apolcalytic Animal In the tradition of I Am Legend, AfterEarth, post zombie apolcalytic, etc

Neighborhood super villain with Animals (eg. Despicable Me, Megamind)

Spy v Spy